Sunpure launches #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and to reiterate the brand’s core value of purity & trust

NATIONAL, 26 MAY, 2023 (Adarsh Maharashtra Correspondent): Sunpure has launched its latest marketing campaign, #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and the brand’s core values of purity, well-being, quality, care, and honesty. The year-long, multilingual campaign will be amplified across offline and online channels, including social media and digital platforms. 

Building upon the theme of promoting health and quality, the campaign showcases the profound impact Sunpure Sunflower Oil can have on individuals and their families. The captivating ad campaign is centered on an engaging storyline around a heartwarming interaction between a grandfather and a granddaughter and emphasizes the significance of quality, health, ambition, and the positive impact Sunpure has on everyone's lives. The ad campaign, running on diverse channels, serves to highlight the brand's commitment to promoting health and well-being through its exceptional products.

Gokaran Pawar Singh, National Sales Head - M K Agrotech Pvt Ltd said, "Our mission with this campaign is to empower individuals and families to lead healthier and fulfilling lives. We are proud to showcase the outstanding features of Sunpure Sunflower Oil, a product that embodies quality, purity, and excellence. Through this campaign, we aim to inspire and educate consumers about the tremendous health benefits offered by our oil."

The campaign highlights the five remarkable features that set Sunpure sunflower oil apart from the competition. Firstly, it is chemical-free and ensures purity and natural goodness in every drop. Secondly, the oil's high content of Monounsaturated Fatty Acids (MUFA) contributes to maintaining a healthy heart. Additionally, apart from being India’s only physically refined sunflower oil, Sunpure is rich in Vitamins A, D, and E, promoting overall well-being. Furthermore, the oil aids in digestion, ensuring a healthy gut, and provides the energy needed to stay active all day long.

To reach a wide audience, #Fantastic5WithSunpure campaign will be amplified through multiple platforms. Engaging TV commercials will be broadcasted in two languages, Kannada and Tulu, ensuring maximum reach and impact in Karnataka. Moreover, for social media platforms, the campaign will be extended to Tamil, Telugu, and Hindi, enabling the brand to connect with diverse communities across India. The brand aims to leverage digital performance marketing to target the audience effectively, and outdoor media will serve as a powerful avenue for creating brand visibility. 

The current campaign is looking at further strengthening the deep connection the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, and Maharashtra.

निलेशजी राणे, आशिषजी शेलार व सदा सरवणकर यांच्या उपस्थितीत विक्रांत आचरेकर फाउंडेशनच्या आंबा महोत्सवचा सांगता समारंभ संपन्न

मुंबई, १५ मे २०२३ (आदर्श महाराष्ट्र संवाददाता): विक्रांत आचरेकर फाऊंडेशन च्या वतीने दि. १२, १३ आणि १४ मे दरम्यान दादरच्या छत्रपती शिवाजी पार्क जवळच्या बीएमसी क्रीडा भवन येथे आयोजित करण्यात आलेला “आंबा महोत्सव” चा सांगता समारंभ मुंबईकरांच्या उत्स्फूर्त प्रतिसादात पार पडला. याप्रसंगी खासदार निलेशजी राणे, भाजपा मुंबई अध्यक्ष आशिषजी शेलार व आमदार सदा सरवणकर यांनी कार्यक्रमाला भेट दिली आणि मार्गदर्शन केले. शेवटच्या दिवशी उखाणे क्वीन, मॅंगो क्वीन, किचन क्वीन अशा विविध स्पर्धा घेण्यात आल्या होत्या. त्यातील विजेत्यांना मान्यवरांच्या उपस्थितीत पुरस्कार देऊन सन्मानित करण्यात आले. अभंग रिपोस्ट बॅन्ड ने उपस्थितांचे मनोरंजन केले. प्रसिद्ध शेफ वरुण इनामदार यांच्यासहित टीव्ही मालिकेतील अनेक कलाकारांनीही उपस्थित राहून कार्यक्रमात बहार आणली.

महाराष्ट्र आणि इतर राज्यातल्या आंबा व्यावसायिकांना हक्काची बाजारपेठ मिळवून देणं आणि ग्राहकांना उत्तम दर्जाचे फळ रास्त दरात उपलब्ध करून देणं हे ह्या महोत्सवाचे प्रमुख उद्दिष्ट होते. शेतकरी आणि ग्राहक ह्यांतील दरी कमी करण्याचा हा प्रयत्न होता. आंब्या सोबतच आंब्यापासून बनलेल्या पदार्थांची चवही ह्या महोत्सवांदरम्यात ग्राहकांना चाखता आली. आंबा आणि आंब्यापासून बनलेल्या उत्पादनांचे स्टॉल्स हे आंबा महोत्सव चे प्रमुख आकर्षण होते. विविध सांस्कृतिक कार्यक्रम आणि नामांकित मान्यवरांच्या उपस्थितीत वेगवेगळ्या दर्जेदार खाद्य पदार्थांचा आस्वाद उपस्थितांनी येथील फूड स्टॉल्सवर घेतला. याशिवाय कोकणातील भव्यदिव्य देखावे आणि त्यासभोवताली बनवलेले सेल्फी कॉर्नर आकर्षणाचा केंद्रबिंदू ठरले.

भव्य आंब्याची पेटी ज्यात उभे राहून फोटो काढता येतो, शिवाय कोकण किनाऱ्याच्या पार्श्वभूमीवर ठेवलेली नाव, आंब्याच्या मोठ्या प्रतिकृती लहान थोरांसाठी उत्तम फोटो काढायची संधी मुंबईकरांना मिळाली. यावेळी उत्तमोत्तम नृत्य आणि विविध सांस्कृतिक कार्यक्रमाने प्रेक्षकांचे मनोरंजन केले. मराठी रॅप कलाकारांनी रॅप च्या अंदाजात पारंपरिक मराठी गीतांची उत्तम सांगड घातली. अनेक सांस्कृतिक कार्यक्रमांसोबत विविध स्पर्धांच्या माध्यमातून आकर्षक पारितोषिक जिंकत, आंबा आणि आंब्याच्या उत्पादनांचा आस्वाद विक्रांत आचरेकर प्रस्तुत आंबा महोत्सव मध्ये मुंबईकरांनी घेतला.Ends

Amit Shah pays homage to Rabindranath Tagore

MUMBAI, 12 MAY, 2023 (Adarsh Maharashtra Correspondent): It may be tough to discern what Rabindranath Tagore had in common with the Bharatiya Janata Party, but the Union home minister has found it. In his homage to Tagore on the poet’s birthday, Amit Shah declared that Tagore’s emphasis on education in the mother tongue had inspired the BJP to do the same in the National Education Policy. Learning the mother tongue is certainly of great importance, but seizing on Tagore’s thoughts about it suggests a desire to strike a chord with voters in West Bengal. However, to do this, the context of Tagore’s educational philosophy must be erased. India was then ruled by the British, and Tagore rejected the regimented system of education for younger children that eroded the free development of minds, contact with nature, and happiness in play. Education in the mother tongue was part of this larger vision but that did not bar other languages. Tagore himself wrote a series for easy learning in English, for instance. And his ideal included all young people. Does the implementation of the NEP guarantee that, or are the latest policies of Mr Shah’s government regarding young people from less privileged families as inclusive?

Mr Shah’s eulogies included Ta­gore’s attempt to combine ancient knowledge with modern techniques. It is not clear what Mr Shah meant by modern — perhaps the importance Tagore ascribed to science and scientific methods in, say, agriculture — but it is undeniable that Tagore’s concept of ancient knowledge systems was strikingly different from the BJP’s. These trifles, though, did not deter Mr Shah, who said that by founding Visva-Bharati as a world-class educational institution in Santiniketan with Nobel prize money, the poet showed India’s soul to the world. This is also the Narendra Modi-led BJP’s aim — just that the ‘soul’ it exposes is everything Tagore fought against. Mr Shah’s deprecation of ‘narrowness’ in politics, society and patriotism today which is against Tagore’s ideals was, amazingly, not meant to be humorous. That Tagore was projected as having inspired the ideas behind the NEP is deeply ironic: there is a distinct vocational — instrumental — thrust to education in the NEP that may have aggrieved the poet who was a seeker and advocate of learning in its truest sense. Broadly speaking, what could a towering poet who tried to instil love for all humanity and all cultures, who strongly rejected patriotism and the nationalism that fosters aggression, who pursued truth in all his work, have to do with the BJP’s ideology and practices?

It is an even greater irony — or a piece of absurd humour — that the great institution Mr Shah claimed was an example to the world is in such a pitiful shambles today: the university is under the Centre’s care. Even without going into the issue of its treatment of another Nobel laureate, it may be necessary to remind the BJP that the name of the university symbolises Tagore’s humanism and openness to the world, and its location in Santiniketan evokes peace and harmony. Not really the BJP’s cup of tea, is it?

Mukhote Presents Group exhibition of Paintings, Pottery & Sculptures by 6 contemporary Artists from Ahmedabad to be held at Nehru Centre Art Gallery, Worli, Mumbai From 9th to 15th May, 2023

MUMBAI, 8 MAY, 2023 (Adarsh Maharashtra Correspondent): “Mukhote” a Group exhibitions of nationally renowned artists and painters from Ahmedabad is currently running at Nehru Center Art Gallery, Worli. The exhibition will feature works by Neelu Patel (founder of Mukhoute Creative Art Foundation) as well as works by Dimple Taylor, Dilip Parmar, Shruti Soni, Bansu Shah-Sompura, Mahesh Watalia. The exhibition will be open for public from 9 to 15 May, 2023 at Nehru Center Worli from 11 am to 7 pm daily. Mukhote Creative Art Foundation is a non-profit organization working under G. J. Patel Charitable Trust owned by Ms. Kokilaben G. Patel based in Ahmedabad, Gujarat. The chief motive of this foundation is to encourage & promote contemporary as well as modern art and crafts and to preserve few lost arts and crafts of India.

*Banshu Shah Sompura*, a renowned sculptor artist who project her inner feeling in form of her art work. Her work highlights her love for nature & motherhood. She is the daughter of Lt. Nimishbhai Shah founder of Prathana Constructions who created landmark buildings in his era and sister of a renowned interior designer, art runs in her blood. Her in laws have decades of experience in creating marble temples and fine work on marble.

*Dilip Parmar*, an artist from Morbi (Gujrat), is a dedicated and wonderful artist. Born in the beautiful area of Valsad. He has been a natural lover of beauty. Presently, he lives in Morbi and spends a considerable time in making beautiful paintings. Dilip has completed diploma in fine Arts. His favourite theme is ‘Abstract Art’ and has mastered this art which can be seen in many of his paintings. Dilip in his journey as an artist has participated in many exhibitions held in different parts of the country. His painting named “Lenoprint” was selected at the national level art exhibition held at Nagpur. He has been an expect in making designs for ceramics. He enjoy good reputation, locally and regionally as an artist of “Abstract Art”

*Dimple Tailor* is a versatile artist with a specialization in oil painting, watercolor painting, Warli art, and pencil sketching. With a keen eye for details and a love for art. Dimpal’s works are a beautiful amalgamation of traditional and contemporary styles. Born in Valsad, Gujrat in 1980. Dimple discovered her passion for art at a young age. After completing her Diploma in Fine Arts from Govt. Polytechnic Surat, Dimpal continued to hone her skills in various publications and art blogs. In addition to creating art, Dimpal is a passionate teacher, conducting workshops and classes on Warli art, Oil and watercolor painting & sketching. Her dedication to teaching has helped aspiring artists develop their skills and unleash their creativity.

Mahesh Vataliya has 10 years experience in own art work in Pottery, Ceramic & Sculpture. He has 5 years experience at Platyplus Design Pvt. Ltd as a Ceramic Designer. He has 1.5 years experience at CEPT University as a Technician in Ceramic Workshop.

*Neelu Patel* – She is the founder of Mukhote Creative Art Foundation, Ahmedabad. She owns a diploma in Textile designing and did foundation course in Fine Arts. She is working in the art field since last 30 years. Her work is on “paper mache” bags her several awards and achievements. She is creative and do several art forms with the paper mache. Paper coils and sculptures with the same medium. She also has honorary Degree of Doctorate in “Paper Machie craft” and win State level Award for her craft from Govt. of Gujarat. She has several publications on her name which includes book on Paper Mache craft entitled “Techno Economic Letter” published by RTI, Gandhinagar, Gujarat. “Paper mache – the green craft” and “paper flutes – art of maker paper sing”, NIFT, Gandhinagar. She also conducts several workshops for paper mache crafts. She has vast experience in exhibiting her works in India & abroad.

*Shruti Soni* is an artist who brings more than just talent and grace to her craft – her work is immersive, captivating viewers with its unique reflection of her personality. With a strong inclination towards nature, her paintings demonstrate an unparalleled passion and distinctiveness, making every stroke a testament to her ardor for art. To her, art serves as another form of meditation. Shruti Soni born in a Hindu family in Ahmedabad. Shruti completed her graduation in B.Com, but her heart was always drawn towards the arts. This passion permeates all aspects of her life, as evidenced by her remarkable watercolors paintings, preferring watercolors for their depth and expressiveness. She skillfully blends color and water, allowing her to depict her life experiences on the canvas as fluidly as the medium itself.Ends

Solo Painting Exhibition by Sham G. Koli At Kamalnayan Bajaj Art Gallery in Nariman Point Starting from 10th to 15th April, 2023

MUMBAI, 10 APRIL, 2023 (Adarsh Maharashtra Correspondent): Recent work of a famous contemporary Mumbai based Fine artist Sham G. Koli in acrylic colours on canvas & Charcoal will be displayed in Kamalnayan Bajaj art gallery, Bajaj Bhavan, 226, Nariman Point, Mumbai from 10th to 15th April, 2023 between 11am to 7pm. Sham G. Koli had his art education in Fine arts from L. S. Raheja School of Art, Bandra. His specialization is portrait painting & amp: dedicated for grasping nature’s beauty in painting.

About this exhibition, I would love to share briefly how my journey was and how I was able to put all together and surroundings on canvas. I had travelled to a few amazing places like Gir, Rajasthan and few many more beautiful places in Maharashtra. While travelling, I got inspired from the places which I visited and decided to put them all together on canvas. In most of my paintings, you will see the acrylic medium but, in this exhibition, you will get to see my few charcoal paintings as well. I must say that both the mediums are incredibly beautiful while working with it. I will be continuing my work with different mediums and there will be more in up-coming years soon.

Well, this is all about myself and my work. I have tried to lay down my visuals on canvas and there will be more in the coming future.Ends

Modern Sculpture & Paintings by renowned Artist Saumen Kar to be hosted in the City

MUMBAI, 26 DECEMBER, 2022 (Adarsh Maharashtra Correspondent): A well known Sculptor from Calcutta, Saumen kar will display his recent work is mixed medium, fiber & Metal bronze, fiber Glass, stone etc. in Jehangir Art Gallery No. 1, M. G. Road, Kala Ghoda, Mumbai from 27th Dec, 2022 to 2nd Jan, 2023 between 11 am to 7 pm. It will mostly emphasis his visual expressions about our universal truth, love, peace or similar emotions about human beings or mankind through well accomplished textural finesse and surface finishes. Saumen Kar had his art education in Govt. college of Arts Calcutta followed by an advanced course in M. S. University Baroda. Thereafter he held many solo and group shows and all India level participations in various art galleries in Mumbai, New Delhi, Calcutta, Goa and so on.

The present depiction reveal his unique visual expressions to illustrate eternal, truth, love, peace and tranquility, peace and harmony and human sentiments of joy, happiness, 3rd eye self introspection feelings of dancing and enjoyments (ballerina), proud sense of self beauty etc in the relevant arenas. He has demonstrated his skill and dexterity in decorating his various creations with the expected surface finesse and texture so as to yield visual pleasure and exhilaration to all, moreover some of his works also depict the inherent feelings in a sensitive human mind that enjoys the happiness in life by leading a joyful life.

His works being very artistic and expressive certainly bear testimony to the command over the medium handled and technique use for the superb adornment of the work through the relevant hues of artistic talent and genre.Ends

Belief by Arati Mishra contemporary Art exhibition at Nehru Centre Art Gallery, Worli From 6 to 12 Dec, 2022

MUMBAI, 6 DECEMBER, 2022 (AM News Correspondent):  Contemporary art Breaking the stereotypes of formal training Dr. Arati Mishra, a new artist with a refreshingly unique style, has made her first public display at Nehru Art Gallery, Worli, Mumbai, between 6-12 December 2022

Forgetting traditional training in art school appears to be the mantra of a new sexagenarian artist, Dr. Arati Mishra. Following her doctoral training in genetics at Banaras Hindu University, Dr. Mishra had a career as a geneticist spanning three decades in India and abroad. In her late 50s, she could not help but respond to her new calling: expressing herself in color on sprawling canvases. Her daring finally brought out her unique gift. After ten years of continuous effort, she is rewarded with her unique oil and acrylic painting styles–achieved without a formal training per se.

She thus challenges the stereotype of art-school training as a necessary precursor to becoming a professional painter. She simultaneously exemplifies the exploration of one & #39;s inner self as a prime driver of artistic expression. Images collated for this exhibition chronicle her decade-long creative journey: from an amateur to a professional. She has now displayed over thirty pieces of her work on canvases using acrylic and oil, with a significant part of her focus on exploring the gamut of emotions evoked by Buddha & #39;s life and work. She also draws her inspiration from India & #39;s diverse cultural roots and folklore. Her paintings start with bold lines, which then melt into quintessentially Indian hues.

Besides oil and acrylic paintings on large canvases, Arati loves to foray into fluid arts on still larger canvases for the sheer variety of imagery these can create and shape her imagination In her own words, she says, & quotes I will be very pleased if my paintings encourage the viewers to take a moment to reflect on both the common place and the divine in all fresh light ! A must-visit if one wishes to get inspired by an age- and norm-defying artistic expression.Ends