Sunpure launches #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and to reiterate the brand’s core value of purity & trust

NATIONAL, 26 MAY, 2023 (Adarsh Maharashtra Correspondent): Sunpure has launched its latest marketing campaign, #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and the brand’s core values of purity, well-being, quality, care, and honesty. The year-long, multilingual campaign will be amplified across offline and online channels, including social media and digital platforms. 

Building upon the theme of promoting health and quality, the campaign showcases the profound impact Sunpure Sunflower Oil can have on individuals and their families. The captivating ad campaign is centered on an engaging storyline around a heartwarming interaction between a grandfather and a granddaughter and emphasizes the significance of quality, health, ambition, and the positive impact Sunpure has on everyone's lives. The ad campaign, running on diverse channels, serves to highlight the brand's commitment to promoting health and well-being through its exceptional products.

Gokaran Pawar Singh, National Sales Head - M K Agrotech Pvt Ltd said, "Our mission with this campaign is to empower individuals and families to lead healthier and fulfilling lives. We are proud to showcase the outstanding features of Sunpure Sunflower Oil, a product that embodies quality, purity, and excellence. Through this campaign, we aim to inspire and educate consumers about the tremendous health benefits offered by our oil."

The campaign highlights the five remarkable features that set Sunpure sunflower oil apart from the competition. Firstly, it is chemical-free and ensures purity and natural goodness in every drop. Secondly, the oil's high content of Monounsaturated Fatty Acids (MUFA) contributes to maintaining a healthy heart. Additionally, apart from being India’s only physically refined sunflower oil, Sunpure is rich in Vitamins A, D, and E, promoting overall well-being. Furthermore, the oil aids in digestion, ensuring a healthy gut, and provides the energy needed to stay active all day long.

To reach a wide audience, #Fantastic5WithSunpure campaign will be amplified through multiple platforms. Engaging TV commercials will be broadcasted in two languages, Kannada and Tulu, ensuring maximum reach and impact in Karnataka. Moreover, for social media platforms, the campaign will be extended to Tamil, Telugu, and Hindi, enabling the brand to connect with diverse communities across India. The brand aims to leverage digital performance marketing to target the audience effectively, and outdoor media will serve as a powerful avenue for creating brand visibility. 

The current campaign is looking at further strengthening the deep connection the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, and Maharashtra.