Sunpure launches #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and to reiterate the brand’s core value of purity & trust

NATIONAL, 26 MAY, 2023 (Adarsh Maharashtra Correspondent): Sunpure has launched its latest marketing campaign, #Fantastic5WithSunpure, aiming to reinforce the oil’s five health features and the brand’s core values of purity, well-being, quality, care, and honesty. The year-long, multilingual campaign will be amplified across offline and online channels, including social media and digital platforms. 

Building upon the theme of promoting health and quality, the campaign showcases the profound impact Sunpure Sunflower Oil can have on individuals and their families. The captivating ad campaign is centered on an engaging storyline around a heartwarming interaction between a grandfather and a granddaughter and emphasizes the significance of quality, health, ambition, and the positive impact Sunpure has on everyone's lives. The ad campaign, running on diverse channels, serves to highlight the brand's commitment to promoting health and well-being through its exceptional products.

Gokaran Pawar Singh, National Sales Head - M K Agrotech Pvt Ltd said, "Our mission with this campaign is to empower individuals and families to lead healthier and fulfilling lives. We are proud to showcase the outstanding features of Sunpure Sunflower Oil, a product that embodies quality, purity, and excellence. Through this campaign, we aim to inspire and educate consumers about the tremendous health benefits offered by our oil."

The campaign highlights the five remarkable features that set Sunpure sunflower oil apart from the competition. Firstly, it is chemical-free and ensures purity and natural goodness in every drop. Secondly, the oil's high content of Monounsaturated Fatty Acids (MUFA) contributes to maintaining a healthy heart. Additionally, apart from being India’s only physically refined sunflower oil, Sunpure is rich in Vitamins A, D, and E, promoting overall well-being. Furthermore, the oil aids in digestion, ensuring a healthy gut, and provides the energy needed to stay active all day long.

To reach a wide audience, #Fantastic5WithSunpure campaign will be amplified through multiple platforms. Engaging TV commercials will be broadcasted in two languages, Kannada and Tulu, ensuring maximum reach and impact in Karnataka. Moreover, for social media platforms, the campaign will be extended to Tamil, Telugu, and Hindi, enabling the brand to connect with diverse communities across India. The brand aims to leverage digital performance marketing to target the audience effectively, and outdoor media will serve as a powerful avenue for creating brand visibility. 

The current campaign is looking at further strengthening the deep connection the brand has developed with customers across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Goa, and Maharashtra.

निलेशजी राणे, आशिषजी शेलार व सदा सरवणकर यांच्या उपस्थितीत विक्रांत आचरेकर फाउंडेशनच्या आंबा महोत्सवचा सांगता समारंभ संपन्न

मुंबई, १५ मे २०२३ (आदर्श महाराष्ट्र संवाददाता): विक्रांत आचरेकर फाऊंडेशन च्या वतीने दि. १२, १३ आणि १४ मे दरम्यान दादरच्या छत्रपती शिवाजी पार्क जवळच्या बीएमसी क्रीडा भवन येथे आयोजित करण्यात आलेला “आंबा महोत्सव” चा सांगता समारंभ मुंबईकरांच्या उत्स्फूर्त प्रतिसादात पार पडला. याप्रसंगी खासदार निलेशजी राणे, भाजपा मुंबई अध्यक्ष आशिषजी शेलार व आमदार सदा सरवणकर यांनी कार्यक्रमाला भेट दिली आणि मार्गदर्शन केले. शेवटच्या दिवशी उखाणे क्वीन, मॅंगो क्वीन, किचन क्वीन अशा विविध स्पर्धा घेण्यात आल्या होत्या. त्यातील विजेत्यांना मान्यवरांच्या उपस्थितीत पुरस्कार देऊन सन्मानित करण्यात आले. अभंग रिपोस्ट बॅन्ड ने उपस्थितांचे मनोरंजन केले. प्रसिद्ध शेफ वरुण इनामदार यांच्यासहित टीव्ही मालिकेतील अनेक कलाकारांनीही उपस्थित राहून कार्यक्रमात बहार आणली.

महाराष्ट्र आणि इतर राज्यातल्या आंबा व्यावसायिकांना हक्काची बाजारपेठ मिळवून देणं आणि ग्राहकांना उत्तम दर्जाचे फळ रास्त दरात उपलब्ध करून देणं हे ह्या महोत्सवाचे प्रमुख उद्दिष्ट होते. शेतकरी आणि ग्राहक ह्यांतील दरी कमी करण्याचा हा प्रयत्न होता. आंब्या सोबतच आंब्यापासून बनलेल्या पदार्थांची चवही ह्या महोत्सवांदरम्यात ग्राहकांना चाखता आली. आंबा आणि आंब्यापासून बनलेल्या उत्पादनांचे स्टॉल्स हे आंबा महोत्सव चे प्रमुख आकर्षण होते. विविध सांस्कृतिक कार्यक्रम आणि नामांकित मान्यवरांच्या उपस्थितीत वेगवेगळ्या दर्जेदार खाद्य पदार्थांचा आस्वाद उपस्थितांनी येथील फूड स्टॉल्सवर घेतला. याशिवाय कोकणातील भव्यदिव्य देखावे आणि त्यासभोवताली बनवलेले सेल्फी कॉर्नर आकर्षणाचा केंद्रबिंदू ठरले.

भव्य आंब्याची पेटी ज्यात उभे राहून फोटो काढता येतो, शिवाय कोकण किनाऱ्याच्या पार्श्वभूमीवर ठेवलेली नाव, आंब्याच्या मोठ्या प्रतिकृती लहान थोरांसाठी उत्तम फोटो काढायची संधी मुंबईकरांना मिळाली. यावेळी उत्तमोत्तम नृत्य आणि विविध सांस्कृतिक कार्यक्रमाने प्रेक्षकांचे मनोरंजन केले. मराठी रॅप कलाकारांनी रॅप च्या अंदाजात पारंपरिक मराठी गीतांची उत्तम सांगड घातली. अनेक सांस्कृतिक कार्यक्रमांसोबत विविध स्पर्धांच्या माध्यमातून आकर्षक पारितोषिक जिंकत, आंबा आणि आंब्याच्या उत्पादनांचा आस्वाद विक्रांत आचरेकर प्रस्तुत आंबा महोत्सव मध्ये मुंबईकरांनी घेतला.Ends

Amit Shah pays homage to Rabindranath Tagore

MUMBAI, 12 MAY, 2023 (Adarsh Maharashtra Correspondent): It may be tough to discern what Rabindranath Tagore had in common with the Bharatiya Janata Party, but the Union home minister has found it. In his homage to Tagore on the poet’s birthday, Amit Shah declared that Tagore’s emphasis on education in the mother tongue had inspired the BJP to do the same in the National Education Policy. Learning the mother tongue is certainly of great importance, but seizing on Tagore’s thoughts about it suggests a desire to strike a chord with voters in West Bengal. However, to do this, the context of Tagore’s educational philosophy must be erased. India was then ruled by the British, and Tagore rejected the regimented system of education for younger children that eroded the free development of minds, contact with nature, and happiness in play. Education in the mother tongue was part of this larger vision but that did not bar other languages. Tagore himself wrote a series for easy learning in English, for instance. And his ideal included all young people. Does the implementation of the NEP guarantee that, or are the latest policies of Mr Shah’s government regarding young people from less privileged families as inclusive?

Mr Shah’s eulogies included Ta­gore’s attempt to combine ancient knowledge with modern techniques. It is not clear what Mr Shah meant by modern — perhaps the importance Tagore ascribed to science and scientific methods in, say, agriculture — but it is undeniable that Tagore’s concept of ancient knowledge systems was strikingly different from the BJP’s. These trifles, though, did not deter Mr Shah, who said that by founding Visva-Bharati as a world-class educational institution in Santiniketan with Nobel prize money, the poet showed India’s soul to the world. This is also the Narendra Modi-led BJP’s aim — just that the ‘soul’ it exposes is everything Tagore fought against. Mr Shah’s deprecation of ‘narrowness’ in politics, society and patriotism today which is against Tagore’s ideals was, amazingly, not meant to be humorous. That Tagore was projected as having inspired the ideas behind the NEP is deeply ironic: there is a distinct vocational — instrumental — thrust to education in the NEP that may have aggrieved the poet who was a seeker and advocate of learning in its truest sense. Broadly speaking, what could a towering poet who tried to instil love for all humanity and all cultures, who strongly rejected patriotism and the nationalism that fosters aggression, who pursued truth in all his work, have to do with the BJP’s ideology and practices?

It is an even greater irony — or a piece of absurd humour — that the great institution Mr Shah claimed was an example to the world is in such a pitiful shambles today: the university is under the Centre’s care. Even without going into the issue of its treatment of another Nobel laureate, it may be necessary to remind the BJP that the name of the university symbolises Tagore’s humanism and openness to the world, and its location in Santiniketan evokes peace and harmony. Not really the BJP’s cup of tea, is it?

Mukhote Presents Group exhibition of Paintings, Pottery & Sculptures by 6 contemporary Artists from Ahmedabad to be held at Nehru Centre Art Gallery, Worli, Mumbai From 9th to 15th May, 2023

MUMBAI, 8 MAY, 2023 (Adarsh Maharashtra Correspondent): “Mukhote” a Group exhibitions of nationally renowned artists and painters from Ahmedabad is currently running at Nehru Center Art Gallery, Worli. The exhibition will feature works by Neelu Patel (founder of Mukhoute Creative Art Foundation) as well as works by Dimple Taylor, Dilip Parmar, Shruti Soni, Bansu Shah-Sompura, Mahesh Watalia. The exhibition will be open for public from 9 to 15 May, 2023 at Nehru Center Worli from 11 am to 7 pm daily. Mukhote Creative Art Foundation is a non-profit organization working under G. J. Patel Charitable Trust owned by Ms. Kokilaben G. Patel based in Ahmedabad, Gujarat. The chief motive of this foundation is to encourage & promote contemporary as well as modern art and crafts and to preserve few lost arts and crafts of India.

*Banshu Shah Sompura*, a renowned sculptor artist who project her inner feeling in form of her art work. Her work highlights her love for nature & motherhood. She is the daughter of Lt. Nimishbhai Shah founder of Prathana Constructions who created landmark buildings in his era and sister of a renowned interior designer, art runs in her blood. Her in laws have decades of experience in creating marble temples and fine work on marble.

*Dilip Parmar*, an artist from Morbi (Gujrat), is a dedicated and wonderful artist. Born in the beautiful area of Valsad. He has been a natural lover of beauty. Presently, he lives in Morbi and spends a considerable time in making beautiful paintings. Dilip has completed diploma in fine Arts. His favourite theme is ‘Abstract Art’ and has mastered this art which can be seen in many of his paintings. Dilip in his journey as an artist has participated in many exhibitions held in different parts of the country. His painting named “Lenoprint” was selected at the national level art exhibition held at Nagpur. He has been an expect in making designs for ceramics. He enjoy good reputation, locally and regionally as an artist of “Abstract Art”

*Dimple Tailor* is a versatile artist with a specialization in oil painting, watercolor painting, Warli art, and pencil sketching. With a keen eye for details and a love for art. Dimpal’s works are a beautiful amalgamation of traditional and contemporary styles. Born in Valsad, Gujrat in 1980. Dimple discovered her passion for art at a young age. After completing her Diploma in Fine Arts from Govt. Polytechnic Surat, Dimpal continued to hone her skills in various publications and art blogs. In addition to creating art, Dimpal is a passionate teacher, conducting workshops and classes on Warli art, Oil and watercolor painting & sketching. Her dedication to teaching has helped aspiring artists develop their skills and unleash their creativity.

Mahesh Vataliya has 10 years experience in own art work in Pottery, Ceramic & Sculpture. He has 5 years experience at Platyplus Design Pvt. Ltd as a Ceramic Designer. He has 1.5 years experience at CEPT University as a Technician in Ceramic Workshop.

*Neelu Patel* – She is the founder of Mukhote Creative Art Foundation, Ahmedabad. She owns a diploma in Textile designing and did foundation course in Fine Arts. She is working in the art field since last 30 years. Her work is on “paper mache” bags her several awards and achievements. She is creative and do several art forms with the paper mache. Paper coils and sculptures with the same medium. She also has honorary Degree of Doctorate in “Paper Machie craft” and win State level Award for her craft from Govt. of Gujarat. She has several publications on her name which includes book on Paper Mache craft entitled “Techno Economic Letter” published by RTI, Gandhinagar, Gujarat. “Paper mache – the green craft” and “paper flutes – art of maker paper sing”, NIFT, Gandhinagar. She also conducts several workshops for paper mache crafts. She has vast experience in exhibiting her works in India & abroad.

*Shruti Soni* is an artist who brings more than just talent and grace to her craft – her work is immersive, captivating viewers with its unique reflection of her personality. With a strong inclination towards nature, her paintings demonstrate an unparalleled passion and distinctiveness, making every stroke a testament to her ardor for art. To her, art serves as another form of meditation. Shruti Soni born in a Hindu family in Ahmedabad. Shruti completed her graduation in B.Com, but her heart was always drawn towards the arts. This passion permeates all aspects of her life, as evidenced by her remarkable watercolors paintings, preferring watercolors for their depth and expressiveness. She skillfully blends color and water, allowing her to depict her life experiences on the canvas as fluidly as the medium itself.Ends