MUMBAI, 29 NOVEMBER, 2022 (AM News Correspondent): MSRcosmos, an enterprise IT services company providing world class software solutions & services to leading organizations across the globe launches Farms IQ, a robust digital system for the agricultural supply chain that can help increase productivity while enhancing business value for agriculture and farm brands. Farms IQ will serve as a subsidiary of the MSRcosmos group of companies.
The new venture will aid in combating counterfeit activity, tracking product inventory, strengthening customer loyalty and engagement for brands and businesses in the agricultural sector. Farms IQ shall make use of Track & Trace technology to enhance traceability with blockchain-enabled QR codes and provide cost-efficient delivery of products, track their real-time consumption patterns, enhance traceability and facilitate automation. This will not just include anti-Counterfeit measures but also contribute towards the overall strengthening of the agricultural business.
Farms IQ will also be offering rewards and loyalty ecosystems for brands to incentivize the retailer or consumer directly thus being able to maximize their ROI and accelerate customer growth. It will leverage Artificial Intelligence to offer a dashboard of performance report, sales tracking and end-customer registration to streamline workflow for businesses.
Asset Digitization solutions under Farms IQ will allow smooth trading and ownership of asset transfers as a digital copy of each asset can be generated on a blockchain-powered network, driving transparency and efficiency at every level of operation.
Farms IQ will provide technology that can be used to significantly boost business value, ensure sustainability, lower carbon footprints, create profitable business models, and gain strategic advantages for businesses in the agricultural field. Businesses can experience reduced costs, create a secure environment, enhance further business prospects, reduce fraud, and improve customer retention and loyalty.
Mr. Balaji Kandregula Sr.Director Products and Solutions at MSRcosmos, said, “Agriculture is a big part of the Indian economy or rather any economy because it helps feed the entire population. It engages and collaborates with all industry sectors. A society is typically seen as strong and stable if it has a solid agricultural foundation. Through this new offering, we seek to enhance the system as well as increase the efficiency of the agro supply chain. Our goal is to provide agricultural industry players with solutions that promote sustainability, transparency, and business value.”
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