MSRcosmos group launches Farms IQ to empower the agricultural supply chain with cutting edge technology

MUMBAI, 29 NOVEMBER, 2022 (AM News Correspondent): MSRcosmos, an enterprise IT services company providing world class software solutions & services to leading organizations across the globe launches Farms IQ, a robust digital system for the agricultural supply chain that can help increase productivity while enhancing business value for agriculture and farm brands. Farms IQ will serve as a subsidiary of the MSRcosmos group of companies. 

The new venture will aid in combating counterfeit activity, tracking product inventory, strengthening customer loyalty and engagement for brands and businesses in the agricultural sector. Farms IQ shall make use of Track & Trace technology to enhance traceability with blockchain-enabled QR codes and provide cost-efficient delivery of products, track their real-time consumption patterns, enhance traceability and facilitate automation. This will not just include anti-Counterfeit measures but also contribute towards the overall strengthening of the agricultural business. 

Farms IQ will also be offering rewards and loyalty ecosystems for brands to incentivize the retailer or consumer directly thus being able to maximize their ROI and accelerate customer growth. It will leverage Artificial Intelligence to offer a dashboard of performance report, sales tracking and end-customer registration to streamline workflow for businesses. 

Asset Digitization solutions under Farms IQ will allow smooth trading and ownership of asset transfers as a digital copy of each asset can be generated on a blockchain-powered network, driving transparency and efficiency at every level of operation. 

Farms IQ  will provide technology that can be used to significantly boost business value, ensure sustainability, lower carbon footprints, create profitable business models, and gain strategic advantages for businesses in the agricultural field. Businesses can experience reduced costs, create a secure environment, enhance further business prospects, reduce fraud, and improve customer retention and loyalty. 

Mr. Balaji Kandregula Sr.Director Products and Solutions at MSRcosmos, said, “Agriculture is a big part of the Indian economy or rather any economy because it helps feed the entire population. It engages and collaborates with all industry sectors. A society is typically seen as strong and stable if it has a solid agricultural foundation. Through this new offering, we seek to enhance the system as well as increase the efficiency of the agro supply chain. Our goal is to provide agricultural industry players with solutions that promote sustainability, transparency, and business value.” 

MSRvantage offers Serialization Systems in pharmaceutical packaging to combat counterfeiting

Mumbai, 28th November, 2022 (AM News Correspondent): MSRvantage, IT Services subsidiary of MSRcosmos Group, U.S.-based multinational conglomerate enables blockchain based product serialization solutions for the pharmaceutical industry. This offering aims at enhancing security for medicine brands and consumers both by providing a complete and transparent overview of the products’ journey to fight fraud and counterfeit.

“With our next gen blockchain solution and pharma services experience, companies can make their brand name synonymous with trust and authentic medicines.” Said Mr. Balaji Kandregula, Vice President, MSRvantage. In the past, the industry has witnessed pharmaceutical products lose out to market-circulating bogus goods and treatments. Companies have long battled to remove them from the market in order to protect potential and crucial patients. Not only is a brand's image and reputation at risk, but it's also possible that one of the raw materials used to create a specific product does not meet industry standards, necessitating the recall of all the medicines. To limit loss and ensure that faulty products don’t reach the final consumer, these issues must be handled quickly and properly.

“The step was to implement pharma product serialization. It’s a method in which product packaging are assigned a unique code. The code is defined according to the country’s regulation and follows the industry standard.” said Mr. Kandregula. For further protection and safety, the code is visible on both the primary and secondary packaging of the products. Quality Control (QC) and Quality Assurance (QA) are implemented effectively and efficiently since pharmaceutical companies have a long list of laws and regulations to check off and to ensure that risk is reduced. They must ensure that the funds and resources are utilized effectively. All network participants may see where and in what condition the merchandise is because blockchain provides information over a shared network with distributed systems.

Because each product has a unique serial number, it is simple to trace them. This implies that faulty products may be quickly recalled and false products can be quickly removed from the market. A product's manufacturing process, location in the supply chain, and delivery status can all be fully transparent through. The solutions from MSRvantage offer real-time data traceability based on 24-hour tracking.

Blockchain-based smart contracts ensure that there are no middlemen, which restricts the ability of phony goods to enter the market. By connecting operations with identification labeling and authentication systems, blockchain also offers protection.

More information on product serialization offerings and other solutions by MSRvantage is available here.